As you may have seen, I just added a Start Here page to Little Black Leggings. I’m excited, as it has always been my intention to include one — I was just waiting to have enough proven content that I could link to.
When you visit a new website, you don’t always instantly “get” it. Where do you find what you’re looking for? What should you be reading first?
If you suspect that visitors to your website are leaving confused, you may want to consider adding a Start Here page. In doing so, you are effectively saying, “this is how my site might benefit you, and here’s what to read first”.
Or, as Tom Ewer puts it:
- Tell people how they can benefit from your blog, and
- Spoon-feed your best content to them (and thus fulfill your promise).
In deciding what to include, I found Jamie Delaine’s checklist very helpful. She was one of several people who recommended adding a Subscribe button and my contact information to the page. I also liked Hectorpreneur’s advice on breaking up the popular content into categories, so that new visors can easily find the articles and content that will get them up to speed.
Once I had the structure outlined in my head, I double checked my Google Analytics to see which posts have been most popular since launching Little Black Leggings in October of 2015 (turns out, I had a pretty good idea before going in). I was able to narrow my categories down to only three:
- Most Popular Posts
- Interviews with Entrepreneurs
- and Reads for New Teachers
Even if you decide that creating a whole starting page isn’t necessary for your website (which it might not be!), determining what you want people to read and do once they land on your site is a useful exercise. It may influence how you choose your layout, and may even inspire you to put a new call to action on certain pages. Making it easy for your clients and potential clients to find you is one thing (here are some tips on boosting your SEO), but making sure that they understand what you can do for them is just as vital for your yoga business.
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