Interview: Morgan Dunn, Digital Marketing Strategist at Straya Social

 

morgandunnstrayasocial

 

After years of working in digital for lululemon athletica (including their Wanderlust and Seawheeze events) and at Vega, Morgan started Straya Social to help coach and manage social media for other businesses. Between trail running, biking, yoga, and snowboarding on the West Coast, Morgan somehow found time to answer some of my questions about how yoga teachers can make the most of their social presence.

 

Twitter, Instagram, or Facebook? (And, should yoga teachers be on all three?) 

Really depends what your brand is and what your goals are. I’m personally all about Instagram but for one of the clients I work with, Instagram definitely doesn’t work for them, at least not right now. Yoga teachers should definitely be on Instagram because a lot of what you do is visual. When you’re in a class and you are explaining a pose, how often do you actually DO the pose to show people how it’s done? Likely a lot. Instagram is highly visual and a great place to be. Facebook is a great place to share info but does cost money to promote your business, and Twitter is noisy.

 

How relevant is Twitter, really?

Again, this depends on your goals, but it is a great place to network. Twitter is a noisy platform, meaning your tweet will get lost in about 18 seconds. However, if you have a website, tweeting increases your search engine optimization (SEO) ranking. I’d still recommend tweeting at least a couple of times a day just to have something doing the rounds.

 

What’s the biggest mistake you see yoga teachers (or other yoga-based businesses) make on social media?

Not being on it! So much of what we do now, how we connect, places we recommend to our friends come from social media a lot of the time. Not being on those platforms can decrease your exposure dramatically. Get on there and post consistently.

 

Do you think hashtags make yoga posts look inauthentic? What’s the best way to use hashtags without looking like we’re just trying to get likes?

Be intentional with your hashtags. Hashtags (and I speak primarily for Instagram here) are necessary to increase your exposure. Likes should be what happens when your content is well received. Right now, best hashtag practice is to put your hashtags as a separate comment and choose some quality ones that best reflect your overall message. See what other big name yoga studios or yogis are using, or even your audience as to figure out what’s best for you.

 

Do you have any tips for yogis who want to create our own Instagram photos? 

Take plenty of shots from different angles. Research what people in your industry are doing and challenge yourself to do something different. Don’t use heavy filters, but some editing does go a long way sometimes. Start to compile a content library so that if you’re busy and can’t take a photo, you can draw from your library to post instead.

 

When should someone consider talking to a social media professional?

When they’re ready to get serious about their business goals and are serious about executing it. Also, you get what you pay for so be prepared to pay some decent money for someone who knows their stuff.

 

Should yoga teachers be looking to grow their online following?

Absolutely. When people know who you are and what you’re about, they’re more likely to recommend you or take your class, or engage with you in some way that benefits your business goals as a yoga teacher.

 

How do you recommend increasing engagement on Instagram?

Post consistently. Post premium quality photos. Use great captions that aren’t too long but convey the overall message of the post. Use quality hashtags. Search those quality hashtags and engage with those users. Lastly, “Would you follow you?” is the yard stick for how you show up on line. Every time you go to post or when you look at your feed, your profile description, your profile image ask yourself if your account would be worth following if you were someone else.

 

What would you want to see more of from yoga professionals online? 

Getting on Periscope! This is the thing: People recommend and buy from people that they trust and the more you engage, the more ‘content’ you provide online, the more real you are, the more people will trust you and trust what you’re about. Periscope is such an easy way to give people an indication of your style and who you are as a yoga teacher. Teach a free 20 minute yoga class on Periscope one night, give some yoga tips, teach people how to do crow in “10 minutes” and then you can always post the Periscope to your other social accounts (or website) after for people to view later (just use www.katch.me!)

 

Who does social media better: yogis or runners? 

Runners are a lot more consistent and invested in showing up on social media. This is really the time to stand out as a yoga teacher and do something a little different online. I’m waiting for the yoga teacher equivalent to the Tone It Up girls (Anyone want to collaborate on it?!)

 

Do you have any favourite yogis that you follow on social media?

Other than yourself?! Eoin Finn, for sure. He does a great job in blending his work onto social media. Anita Cheung from The Social Yoga also does a great job in promoting herself and her business on social media.

 

Follow what Morgan is up to at Straya Social across networks: on LinkedIn, Twitter, Instagram, Pinterest, and Facebook.

Today I made a new friend. A photo posted by morgan dunn (@thatgirlmorgs) on


 

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