I try to err on the side of not stressing the small stuff (I clearly haven’t perfected this, but it’s an ongoing practice)
And, while the changes to Instagram are a big deal in that they will be a departure from what Instagram has done in the past – it’s really not a big deal.
If you’re a yoga teacher, your Instagram account might be both personal and business oriented. In my experience, this has always been an interesting line to straddle. I want to promote the work I do, but I’m also sensitive to the friends and family who follow me because of a genuine connection.
The changes have a lot of people worrying about numbers, but I think this worry is misplaced. What if we saw this as an opportunity to end up on the screens of those who really care about our work?
Meet this change like all changes, with equanimity – or something close to it. Keep your eye on your own mat; don’t compare numbers, just focus on what you are putting out into the world.
Here are three perspectives that should leave you feeling empowered, not panicked.
“Yes, the numbers are suggestive of your audience and influence. And yes, even I am guilty of keeping tabs of the numbers a little too much sometimes. But I promise you: If you chase and force the engagement and reciprocity, it WILL NOT LAST… Instead, dear real person on the other side of the screen, know this: The key to growing your audience and having a lasting, ever-growing influence in this world is this: Have a message, work hard to ensure every ounce of yourself believes in and lives out that message, and then share it. If you build it, if you build YOU, they will come.”
“… if you’re really worried your posts aren’t going to make the cut then I must say that ultimately that has a little less to do with Instagram and more to do with you. GASP. I KNOW. Here’s the deal, if you love an account then you’re more likely to engage with it. If they have some strong and solid content, you will be drawn to it and love it and engage. Accounts with mediocre content and who aren’t consistent in their posting (among other things) just aren’t going to get the love they deserve anyway. So, at the end of the day this is a urge for everyone who is serious about growing their account to actually step up and own what they’re posting and really invest some time into it.”
(Morgan has shared her advice on Little Black Leggings before)
“The algorithm is designed to help, not hurt us. The people you’re engaging with are are going to show up in your newsfeed, and your pictures will show up in the newsfeeds of those engaging with you. It’s really quite simple. If you want to make sure your hard work and authentic following you’ve built doesn’t get lost in the shuffle, encourage your followers to like and comment.”
If you’re looking for me, I’ll be on Instagram enjoying the feeds that bring me joy.
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